TY  - BOOK
AU  - Kenny, Graham
TI  - Diversification strategy
SN  - 9780749460693
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Strategy
N2  -  The book identifies seven actions of successful diversifiers, including Establish a supporting corporate centre, select capable division managers, install appropriate performance measures, set effective incentives, align the corporate culture, secure competitive advantage, buy well and integrate... Focused insights on diversification.
ER  -