TY  - BOOK
AU  - Kaden, Robert J.
TI  - Guerrilla marketing research : marketing research techniques that can help any business make more money 
SN  - 9780749448998
U1  - 658.83 
PY  - 2007///
CY  - New Delhi 
PB  - Kogan Page India
KW  - Marketing research
N1  - index
N2  - Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think

ER  -