Kaden, Robert J. <br/><br/>
Guerrilla marketing research : marketing research techniques that can help any business make more money  
/ Robert J Kaden. 
 - 1st ed. 
 - New Delhi   Kogan Page India  2007 
 - xiv, 232 p.   ; 22 cm. 
<br/><br/>Includes index 
<br/><br/> Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.<br/> 
<br/><br/><label>ISBN: </label>9780749448998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / KAD