TY  - BOOK
AU  - Guha, A.K. ; Atthreya, N.H.
TI  - Cash Before You Crash, 4/E
SN  - 9788130921518
U1  - 658.15 
PY  - 2018///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Financial Management
N1  - Biblio
N2  - Do you calculate how much interest your company is losing every day on overdue debtors? This is your own money being drained out of business either because you do not have an effective credit and collection system in place or because you are not doing enough to collect your money on time. Cash is like oxygen to a company. Business houses who respect liquidity know one important thing: They can keep their cash flow healthy simply by managing debtors. Collection must assume a critical role in today's sluggish economy. The ideal approach is to prevent collection problems. The next best thing is to tackle them in time. Is there a solution? Yes, there is. This updated and fully-revised edition will help you avoid a cash crisis
ER  -