Gibbs, Richard <br/><br/>
Strategic Alliances & Marketing Partnerships : Gaining competitive advantage through collaboration and partnering 
/ Richard Gibbs and Andrew Humphries 
 - KoganPage   London  2009 
 - xii, 235 p.  23 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>9780749457181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Strategic alliances
<br/><br/><label>Dewey Class. No.: </label>658.046  / GIB