TY  - BOOK
AU  - Brown, Rob
TI  - Public relations and the social web: how to use social media and Web 2.0 in communications
SN  - 9780749459611
U1  - 006.7 
PY  - 2010///
CY  - UK
PB  - Kogan Page
KW  -  BUSINESS & ECONOMICS Public Relations; Internet dans les relations publiques; Internet in public relations
N1  - First South Asian Edition 2010; index
N2  - Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured

ER  -