TY  - BOOK
AU  - Bosshart, David
TI  - Cheap : the real cost of the global trend for bargains, discounts & consumer choice
SN  - 9788175545885
U1  - 658.4092 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Management
N2  - In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money. In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies

ER  -