TY  - BOOK
AU  - Bergh, Joeri Van Den
AU  - Behrer, Mattias 
TI  -  How cool brands stay hot : branding to generation Y
SN  - 9780749462505
U1  - 658.827 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Consumer behavior
N1  - index
N2  - Generation Y (13-29 year old's) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them
ER  -