Bergh, Joeri Van Den <br/><br/>
How cool brands stay hot : branding to generation Y 
/ Joeri Van Den Bergh and Mattias Behrer 
 - 1st ed. 
 - London  Kogan Page  2011 
 - xvii, 249 p.  : ill.  ; 24 cm. 
<br/><br/>Includes index 
<br/><br/> Generation Y (13-29 year old's) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.827  / BER