Baverstock, Alison <br/><br/>
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market 
/ Alison Baverstock 
 - 4th ed. 
 - London  Kogan Page,   2008. 
 - xii, 324 p.  ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> "How to Market Books" provides a comprehensive guide for authors and publishers on effective marketing strategies to maximize book sales. It covers various channels, including social media, email marketing, and traditional promotions, while emphasizing the importance of building an author brand and engaging with readers. The book also highlights techniques for optimizing visibility and increasing profits. 
<br/><br/><label>ISBN: </label>9780749454715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism<br/>Book Marketing<br/>Social Media Marketing<br/>Publishing Strategies
<br/><br/><label>Dewey Class. No.: </label>070.5  / BAV