TY  - BOOK
AU  - French, Jeff 
AU  - Gordon, Ross 
TI  - Strategic social marketing : for behaviour & social change
SN  - 9781526446039
U1  - 658.5 
PY  - 2020///
CY  - Los Angeles
PB  - Sage Publications
KW  - Marketing
KW  - Social marketing
N1  - index
N2  - Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.
ER  -