French, Jeff  <br/><br/>
Strategic social marketing : for behaviour & social change 
/ Jeff French and Ross Gordon 
 - 2nd ed. 
 - Los Angeles  Sage Publications  2020 
 - xxiii, 551 p.  : ill.  ; 24 cm. 
<br/><br/>Includes index 
<br/><br/> Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.  
<br/><br/><label>ISBN: </label>9781526446039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.5  / FRE