TY  - BOOK
AU  - Spiller, Lisa 
TI  - Direct, Digital & Data-Driven Marketing
SN  - 9781529708172
U1  - 658.8 
PY  - 2020///
CY  - London
PB  - Sage Publications
KW  - Marketing
N1  - index
N2  - "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."
ER  -