Spiller, Lisa  <br/><br/>
Direct, Digital & Data-Driven Marketing 
/ Lisa Spiller  
 - 5th ed. 
 - London  Sage Publications  c2020 
 - xxviii, 752 p.   : ill. (some color)   ; 25 cm. 
<br/><br/>Includes index 
<br/><br/> "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field." 
<br/><br/><label>ISBN: </label>9781529708172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SPI