TY  - BOOK
AU  - Ruchi Gupta 
TI  - Advertising principles and practice                                                               : : for students of B Com, BBA, MBA and other professional courses        
SN  - 9788121940016
U1  - 659.1 
PY  - 2012///
CY  - New Delhi 
PB  - S. Chand Publishing
KW  - Advertising
N1  - Reprint 2023
Includes Glossary
N2  - * The book has been written in a very lucid language for easier understanding.
* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.
* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" ,  Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign
ER  -