Ruchi Gupta  <br/><br/>
Advertising principles and practice                                                                 : for students of B Com, BBA, MBA and other professional courses         
/ Ruchi Gupta  
 - 1st ed. 
 - New Delhi   S. Chand Publishing  c2012 
 - xi, 402 p.   : ill.   ; 25 cm. 
<br/><br/> Reprint 2023<br/>Includes Glossary. 
<br/><br/> * The book has been written in a very lucid language for easier understanding.<br/>* Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily.<br/>* 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" ,  Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign. 
<br/><br/><label>ISBN: </label>9788121940016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUC