TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked : how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2019///
CY  - UK
PB  - Penguin Business
KW  - Consumer behavior
N1  - Biblio
N2  - This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors
ER  -