Eyal, Nir <br/><br/>
Hooked : how to build habit-forming products 
/ Nir Eyal and Ryan Hoover. 
 - 1st ed. 
 - UK  Penguin Business  2019 
 - x, 246 p.  : ill.  ; 20 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/> This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors 
<br/><br/><label>ISBN: </label>9780241184837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.575  / EYA