TY  - BOOK
AU  - Ambi Parameswaran 
TI  - All The Worlds A Stage: A Personal Branding Story
SN  - 9789395073684
U1  - 650.1 
PY  - 0000///Chennai
CY  - 2022
PB  - Westland Business
KW  - Branding (Marketing)
N1  - Biblio
N2  - A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are
ER  -