Ambi Parameswaran creator text xx 2022 Westland Business Chennai 9999 monographic und eng

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xvi, 166 p. : ill. (black and white) ; 21 cm. A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are. / Ambi Parameswaran Biblio Branding (Marketing) 650.1 AMB 9789395073684 240822 20250526161800.0