00978nam a2200169Ia 450000500170000000800410001702000230005804100080008108200150008910000230010424500760012726000370020330000530024050400110029352004790030465000250078320250526161800.0240822s9999    xx            000 0 und d  a9789395073684qhbk  aeng  a650.1bAMB  aAmbi Parameswaran  0aAll The Worlds A Stage: A Personal Branding Storyc/ Ambi Parameswaran   bWestland BusinesscChennaia2022  axvi, 166 p.b: ill. (black and white) c; 21 cm.  aBiblio  aA brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.  aBranding (Marketing)