Social Selling: techniques to influence buyers and changemakers
Timothy Hughes
- UK Kogan Page 2022
- xiv, 314 p. : ill.
A practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.