Mark, Margaret <br/><br/>
The hero and the outlaw : building extraordinary brands through the power of archetypes 
Margaret Mark and Carol S. Pearson 
 - New Delhi  McGraw-Hill  c2001 
 - xii, 384, [2] p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071364157 
<br/><br/><label>ISSN: </label>2001274378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 MAR