TY  - BOOK
AU  - Moore, W. L.
TI  - Product Planning and Management Designing and Delivering Value
SN  - 9789339222499
U1  - 658.574 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill
KW  - New Products - Management
N1  - Bib and Ref
ER  -