Moore, W. L. <br/><br/>
Product Planning and Management Designing and Delivering Value 
Moore W.L. 
 - 1st edition 
 - New Delhi  McGraw Hill  2015 
 - xiv, 542 pages 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>9789339222499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products - Management
<br/><br/><label>Dewey Class. No.: </label>658.574  / MOO