TY - BOOK AU - Aseem Chauhan AU - Manoj Joshi AU - Ashok Kumar AU - Suhayl Abidi TI - VUCA in start ups : how to thrive as a start-up in an uncertain world SN - 9789391019433 U1 - 658.421 PY - 2022/// CY - Mumbai PB - Jaico Publishing House, KW - Business KW - New business enterprises N2 - It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? ER -