VUCA in start ups : how to thrive as a start-up in an uncertain world
/ Aseem Chauhan ... [et al]
- Mumbai Jaico Publishing House, 2022
- xvi, 284 p. : ill. (black and white) ; 22 cm
It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong?.