TY  - BOOK
AU  - Kapoor, Neeru 
TI  - Concept Building Approach to Digital Marketing
SN  - 9789355730305
U1  - 658.872 
PY  - 2022///
CY  - Delhi
PB  - Cengage
KW  - Digital Marketing
N2  - This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers
ER  -