Kapoor, Neeru  <br/><br/>
Concept Building Approach to Digital Marketing 
/ Neeru Kapoor 
 - 2nd ed. 
 - Delhi  Cengage  c 2022 
 - xiv, 186 p. :   ill. ;   24 cm. 
<br/><br/> This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers. 
<br/><br/><label>ISBN: </label>9789355730305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / KAP