Razdan, Ashwin <br/><br/>
Think Social Engagement   - for god's sake, not just 'likes' and 'shares'! 
/ Ashwin Razdan 
 - 1st ed. 
 - New Delhi :  Vitasta Publishing ;  2013. 
 - 126p. ;  xiv ;  22cm ; 
<br/><br/> Reprint, 2013 
<br/><br/>  Welcome to the world of Social Media - a territory where users have already created their network. They upload content, 'like' or 'dislike' what they see, and interact with their friends every day, every hour and sometimes every minute! This new segment of a highly expressive audience has defined interests, and is not shy of voicing its opinion. The phenomenal growth of such a population makes it important for brands to be more 'social' than ever before, and 'engage' with their audience to create a positive environment online.  
<br/><br/><label>ISBN: </label>9789380828879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social problems & social welfare in general
<br/><br/><label>Dewey Class. No.: </label>361.2095  / RAZ