TY  - BOOK
AU  - Sheth, Jagdish N.
TI  - Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought Parvatiyar, Atul and Uslay, Can
SN  - 9789354641206
U1  - 658.8 
PY  - 2022///
PB  - Wiley
KW  - Marketing
ER  -