Smith, P R <br/><br/>
The handbook of marketing communication 
P R Smith, Jonatha Tayor 
 - 3rd ed 
 - Delhi  Kogan Page  2003 
 - xvi, 640 p. : ill. ; 24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788175542334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI