TY  - BOOK
AU  - Cartwright, Roger
TI  - Mastering marketing management
SN  - 9780333948972
SN  - 200105850
U1  - 658.8 CAR 
PY  - 2002///
PB  - Palgrave Macmillan
KW  - Marketing - Management
N1  - Includes bibliographical references (p. 326-329) and indexes
ER  -