Cartwright, Roger Mastering marketing management Roger Cartwright - Palgrave Macmillan 2002 - x, 334 p. : ill. ; 24 cm Includes bibliographical references (p. 326-329) and indexes ISBN: 9780333948972 ISSN: 2001058506 Subjects--Topical Terms: Marketing - Management Dewey Class. No.: 658.8 CAR