TY  - BOOK
AU  - Herweg, Godfrey W
AU  - Herweg, Ashley Page
TI  - Radio's niche marketing revolution : futuresell
SN  - 9780240802022
SN  - 97016724
U1  - 659.142 HER 
PY  - 1997///
CY  - Boston
PB  - Focal Press
KW  - Market segmentation - United States
KW  - Radio advertising - United States
N1  - Includes bibliographical references (p. 263-264) and index
ER  -