Herweg, Godfrey W
Radio's niche marketing revolution : futuresell
Godfrey W. Herweg, Ashley Page Herweg
- Boston Focal Press 1997
- xiii, 274 p. : ill. ; 24 cm
Includes bibliographical references (p. 263-264) and index
9780240802022
97016724
Market segmentation - United States
Radio advertising - United States
659.142 HER