TY  - BOOK
AU  - Deepak Chaudhary
TI  - Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants
SN  - 9789386355294
U1  - 332.644 DEE 
PY  - 2017///
CY  - New Delhi
PB  - Random Publications
N2  - Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer
ER  -