Deepak Chaudhary <br/><br/>
Trade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants 
Deepak Chaudhary 
 - New Delhi  Random Publications  2017 
 - 294  vi, illu, ; Pictures  30cm. 
<br/><br/> Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. 
<br/><br/><label>ISBN: </label>9789386355294 
<br/><br/><label>Dewey Class. No.: </label>332.644 DEE