TY  - BOOK
AU  - Newman, Kathy M
TI  - Radio active : advertising and consumer activism, 1935-1947
SN  - 9780520235908
SN  - 200301427
U1  - 659.142097309043 
PY  - 2004///
CY  - Berkeley
PB  - University of California Press
KW  - Boycotts - United States - History
KW  - Consumer behavior - United States - History
KW  - Consumer protection - United States - History
KW  - Radio advertising - United States - History
N1  - Includes bibliographical references (p. 233-227) and index
ER  -