Services Marketing 
Services Marketing 
 - Sixth Edition  "xxvii, 642p., hbk." 
 - New York  McGraw-Hill :  2013 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI  / 22.658.8 ZEI