Encyclopaedia of Tools and Techniques of Marketing Research and Advertising 
Encyclopaedia of Tools and Techniques of Marketing Research and Advertising 
 - 1st ed.  "vii, 280 p. :ill. ; 23cm. ; hbk" 
 - Birmingham  Koros Press Limited  2015 
<br/><br/><label>ISBN: </label>9781781637340 
<br/><br/><label>Dewey Class. No.: </label>658.8303 BAK  / 22.658.8303 BAK