TY  - BOOK
AU  - Moisander, Johanna
AU  - Valtonen, Anu
TI  - Qualitative marketing research : a cultural approach
SN  - 9781412903813
SN  - 200593378
U1  - 658.83 
PY  - 2006///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Culturele aspecten
KW  - Kwalitatieve methoden
KW  - Marketing
KW  - Marketing research
KW  - Qualitative Research
N1  - Includes bibliographical references and index
ER  -