Moisander, Johanna <br/><br/>
Qualitative marketing research : a cultural approach 
Johanna Moisander and Anu Valtonen 
 - Thousand Oaks, CA  Sage  2006 
 - xi, 227 p. ; 25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412903813 
<br/><br/><label>ISSN: </label>2005933780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Culturele aspecten<br/>Kwalitatieve methoden<br/>Marketing<br/>Marketing research<br/>Qualitative Research
<br/><br/><label>Dewey Class. No.: </label>658.83