Mass customization for personalized communication environments : integrating human factors 
[edited by] Constantinos Mourlas, Panagiotis Germanakos 
 - Hershey, PA  Information Science Reference  2010 
 - xix, 298 p. : ill. ; 29 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781605662602 
<br/><br/><label>ISSN: </label>2009015376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.45 MOU