TY  - BOOK
AU  - Evans, W. Douglas
AU  - Hastings, Gerard
TI  - Public health branding : applying marketing for social change
SN  - 9780199237135
SN  - 200802767
U1  - 362.10688 EVA 
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising as Topic
KW  - Health promotion
KW  - Marketing of Health Services
KW  - Persuasive Communication
KW  - Public health
KW  - Public health - Marketing
N1  - Includes bibliographical references and index
ER  -