Public health branding : applying marketing for social change 
edited by W. Douglas Evans, Gerard Hastings 
 - Oxford  Oxford University Press  2008 
 - xvi, 304 p. : ill., maps ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199237135 
<br/><br/><label>ISSN: </label>2008027677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising as Topic<br/>Health promotion<br/>Marketing of Health Services<br/>Persuasive Communication<br/>Public health<br/>Public health - Marketing
<br/><br/><label>Dewey Class. No.: </label>362.10688 EVA