00505nam a2200193Ia 4500 210417s9999 xx 000 0 und d 9780749454685 749454687 658.80081 TUN 2.658.80081TUN Branded male : marketing to men Branded male marketing to men "xi, 228 p. : ill. ; 23 cm. ; pbk." London Kogan Page 2008 "Tungate, Mark" Mark Tungate 464873 464873