Ad land : a global history of advertising </titleInfo> <name type="personal"> <namePart>"Tungate, Mark"</namePart> </name> <name type="personal"> <namePart/> <namePart type="termsOfAddress">Mark Tungate</namePart> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">London ; Philadelphia</placeTerm> </place> <publisher>Kogan Page</publisher> <dateIssued>2008</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <edition>1st South Asian ed.</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> </physicalDescription> <note type="statement of responsibility">Ad land a global history of advertising</note> <classification authority="ddc">659.109 TUN</classification> <classification authority="ddc">22.659.109 TUN</classification> <identifier type="isbn">9780749452582</identifier> <identifier type="isbn"/> <recordInfo> <recordCreationDate encoding="marc">210417</recordCreationDate> </recordInfo> </mods>