Marketing accountability : a new metrics model to measure marketing effectiveness 
Marketing accountability a new metrics model to measure marketing effectiveness 
 -  "viii, 293 p. : ill. ; 26 cm. ; pbk." 
 - London  Kogan Page  2009 
<br/><br/><label>ISBN: </label>9780749462635 
<br/><br/><label>Dewey Class. No.: </label>658.80072 MCD  / 22.658.80072 MCD