10 ways to screw up an ad campaign : and how to create ones that work 
10 ways to screw up an ad campaign and how to create ones that work 
 - 1st south asian ed.  "vii, 262 p. ; 22x15 cm., pbk" 
 - Delhi  Adams Media Corporation  2009 
<br/><br/><label>ISBN: </label>9781598690828 
<br/><br/><label>Dewey Class. No.: </label>659.113 COH  / 2.659.113COH